Small silhouette of Doug Wolkon WELCOME TO PLURANOMICS, THE ECONOMICS OF MANY.

Energy Revolution

Earn your own energy, don’t borrow someone elses. Renewable energy emerges as the true “treasury” security in the economy of the future!

Economic Detox

So what is an Economic Detox? Raw green vegetables consumed through a straw is the food equivalent. Think diarrhea. I know what you are thinking, “yuk”. But as Wall Street has learned the hard way, we have no choice in the matter. Our economy is detoxing whether we like it or not; dropping our excess weight in order to regain our balance; flushing our obese corporate and government costs down the toilet in support of the long-term prosperity of the quicker, lighter, faster and more profitable Mom and Pop entrepreneurs. Continued »

Waking Up to The American Dream

The American Dream once strongly stood for ideal freedom. For as a child in America, we are so fortunately nagged about what we want to be when we grow up: a fireman? an astronaut? or how about an entrepreneur? The American Dream meant career choices for everyone in America!

But somehow our freedom of choice that once so clearly encompassed the American Dream changed. Not sure when or how, but it clearly changed. For as I grew older, the American Dream became all about owning a home. What house, in what neighborhood, with how many bedrooms was all that we seemed to dream about. But then suddenly, the dream became a nightmare. Continued »

The Flea Market

A developer once told me that if you do a deal with someone that has fleas, your bound to get fleas. For example, Bear Stearns and AIG have fleas. I understand the fear-based argument for getting fleas, “We have no choice”. But borrowing more money to participate in the Flea Market can’t be our only choice. What if the “Free Markets” posed another choice? What if there was a much better way than borrowing more time and money just to get fleas (and these are big and scary fleas)? Continued »

It’s All About Renewable Energy

As the Fed continues to “print” more money what is the effect on the economy. Can they “print” their way out of this economic slide by lending more and more money to their friendly financial institutions? “Printing” more money against the same asset base is like an alcoholic having “just one more drink”. Such an attitude eventually leads to another and another…it is a bad idea and only works to “inflate” the existing problem. Continued »

Will Someone Please Count The Money?

So how much paper money is out there anyway. Does it matter that every time The Wizard of Oz (The Fed/government) decides to bailout a financial institution like Bear Stearns, Lehman, Fannie or Freddie, they have to print more and more money. What is behind this printing of money and how do they do it? Continued »

The Fed’s Ego

Starting to get a lot more optimistic about the economic opportunity that lies ahead. The economy’s assets and liabilities are shifting perspective and ownership. It will be forced to act more efficiently. It may feel like it will happen super fast, but it has been a long time in the making. For those who embrace it, it will be fun, but for those who don’t, it won’t. Continued »

A Solar Panel: The Neutralizer

The real reason that oil consumption has slowed down is once again – the housing market. Think about how much less oil is needed to move all those materials (wood, steel, concrete, appliances, etc.) as well as construction laborers for all those houses and condos we were building. All that consumption from our housing construction has come to a stop, and with it the end of a major consumer of oil. The next oil demand decrease is on its way from both China and India. Continued »