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Filtered Tap Water: A Gold Mine

This post is a response to Bottled Water Is the Enemy on the New York Times Freakonomics Blog.

Given the energy transportation costs, nasty petroleum-based containers, and cost of waste, it is inevitable that well-filtered municipal water distributed out of locally recycled glass (e.g. wine bottles from local restaurants) is a gold mine waiting to happen.

You could sell better quality water in glass bottles at 10% of the price of bottled water and still make money. Why has it not been exploited? It is just a matter of time given the poor business plan of water bottlers.

Elsewhere Online


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